Digitalisation is picking up around the world, and in Papua New Guinea there is a need for MSME’s to accelerate the adoption of digital technologies to boost their own growth. Kokonas Indastri Koporesen (KIK) has been supporting the growth of the coconut MSME’s in the country by creating opportunities for them to grow and accelerate.
Thirteen (13) coconut MSME’s completed a three-day Basics of E-Marketing workshop in Port Moresby from 28 – 30 May 2019. With the focus on empowering coconut MSME’s to utilise technology as a growth driver for their business, the three-day workshop was aimed at providing an insight to develop skills and extend the ability of the coconut MSME’s to use the digital platforms to improve their businesses in Papua New Guinea.
The workshop was organized and funded by KIK with some support from Secretariat of Pacific Communities (SPC) under the Coconut Industry Development Program (CIDP). Sliced Bread Social from Australia who were the three- day workshop facilitators ran trainings on website design and building, email marketing and how to effectively use social media platforms to market small businesses.
Sam Parkinson founder of Sliced Bread Social said “it was empowering to see how the participants reacted when they realised how easy and how economical it is to be able to use the digital platforms.
Anthon Areka owner of Weni and Mendol Investments producer of virgin coconut oils, medicinal oils, cooking oils and desiccated coconut in Wewak said, “this was a very insightful workshop and I am excited because I learnt how to create a website for my business. I also learnt how to effectively use Facebook to market my business, thank you KIK for giving me the opportunity to attend a workshop that has built my capacity to better market my coconut products”.
Rhona Conn from Milne Bay Organics, a community-based organisation which provides training to local youth in the communities on value addition and downstream processing of coconuts. She said “the E-Marketing training has created a whole new platform for our business. We have always been focused on the domestic market and how to build ownership around our brand locally but attending the workshop and being empowered and enabled to create a platform of our own is just incredible. I am so fortunate now that I can build a website. I can also build an online shop that will now give me market access to anywhere in the world, this has always been a limitation but not anymore.”
Acting Managing Director, Alan Aku said, “with KIK being incredibly progressive in its emphasis on downstream processing and value addition of coconut products through its MSME’s development program, there was an absolute need for E-marketing training with our coconut MSME’s. After this workshop we are now confident that our MSME’s have been empowered to fully utilise the new knowledge and skills learnt to improve their coconut businesses and more so in the marketing of their high value coconut products”.